The new JAM Traction collection just dropped in all 58 Surf stores and for this season they come out with some news. With sustainability and environmental impact in mind, all the packaging is now made from cardboard and is free of single-use plastic. The idea is to reduce even more the use of plastic on their products, keeping the quality. 

“We are working on new projects focusing on sustainability, trying to bring the production to Portugal”, says Gony Zubizarreta, brand manager. 

5 years ago, Gony and Marlon Lipke got together and created their own brand gear that would respond to all surfers needs.  With different styles, they brainstorm ideas and then Gony designs.

After the success in Portugal and Europe, the brand is now reaching Australia, South Africa, and Japan. 

This new collection also has special edition decks in collaboration with Volcom. The illustrator Santi Zubizarreta, Gony’s brother, was invited to design this new product. Check here to see all the JAM traction collection.